VID campaign

Receipt Lottery Publicity Campaign “Check Your Prize!”

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To inform the public about the first receipt lottery in Latvia and to motivate members of the public to take part in it, in collaboration with the SRS and our partner Baltic Communication partners, we created a receipt lottery publicity campaign Check Your Prize!”

The campaign was not only based on the opportunity to win large sums of money, but it was also a chance for each and every one of us to say NO!” in the battle against the shadow economy, by asking for receipt or check for any purchase or service. We developed the publicity campaign plan, creative concept and creative solution. We created various communication materials for television, internet and radio, animated infographics, hand out materials, as well as present advertising materials.