Autumn sales campaign

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For the 2019 BMW autumn sales campaign Inchcape Motors Latvia SIA created special terms and conditions by offering to buy back customers’ existing cars at the market price. Thus, in developing the campaign idea, the solution proved to be logical: a quickie divorce! We wanted to emphasise that the sales campaign’s offering was so tempting that it would getting a divorce from your previous car would be easy. Along with the idea, we developed two main campaign visuals, in one we addressed a male audience, and in the other – we addressed a female audience. However, men and women have a different approach to divorce, although they do have some things in common. If you have the chance to lay your hands on a new BMW, getting a divorce from your old car is easy!