Elektrum mobile app communication campaign

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To increase the number of users of Elektrum’s app, we developed an app awareness campaign. Users of Elektrum’s mobile app can submit meter readings conveniently, pay bills and keep track of electricity consumption. In order to draw more attention to it, we developed and produced a TV clip and WEB banners for the Elektrum mobile app, introducing a new communication character – the Smartphone which we created in collaboration with design studio Jauda.