Elektrum Natural Gas Service

Elektrum Natural Gas Service Communication Campaign

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To help attract new customers for Elektrums Natural Gas services, we executed a campaign, the main message of which was: natural gas has become friendlier! It was important to introduce customers to new products – Elektrum Natural Gas for the Kitchen and Elektrum Natural Gas for Heating, demonstrating its advantages and benefits. Working on the campaign, we augmented Elektrums system of characters with new images – a Gas Cooker and Boiler, developing the charactersnature and style of talking. We developed and executed a TV clip, outdoor materials, an e-mail letter to Elektrum customers, as well as web materials.