Given the demands of the current age and the special demands of the recent times, LEGO digital activities are becoming an increasingly important communication form for children of all ages. (LEGO, as it is well known, is exciting for people in a wide age range.) We develop and implement digital campaigns, web banners, social media posts for the stores' websites, for e-commerce, for the stores' Facebook and Instagram accounts. In this way, the LEGO idea about playing together gains an increasingly stronger digital dimension.
