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LEGO MOVIE 2 was anticipated both by parents and LEGO fans. Instead, they got so much more! This February, LEGO organized an unprecedented campaign, which was implemented with our help in the Baltics and which also took place in Poland. With every purchased LEGO set, customers also received tickets to LEGO MOVIE 2 in a cinema of their choice. Establishing and implementing a cooperation model with seven different cinema chains in three countries was one of the biggest challenges of the campaign. Designing printed advertisements and a website was another exciting task.