Maximum sales campaign

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The goal of the sales campaign for the stylish MINI car was not only to sell out warehouse stocks, but also to attract the attention of those people, who’d never thought of buying a MINI as their car. We solved this task with the help of a secret warehouse concept. A half-opened warehouse door through which we can see a MINI generates intrigue, which is heighted by the message of maximum sales. We executed the concept with the help of a radio clip and campaign poster, which was subsequently adapted in various materials.