Möller’s fish oil communication campaign

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An active lifestyle and looking after your health have become a trend. To promote Möller’s fish oil to an audience from a younger generation, we developed an awareness campaign for this fish oil. The focal point of our advertising solution is biathlete Andrejs Rastorgujevs. We managed to find a link between this athlete and Norwegian fish oil in history. It turn out that both biathlon and fish oil were invented by Norwegians. Biathlon was invented a few years after the discovery of fish oil, and this is hardly likely to be a coincidence. As part of the campaign, we created the main visual materials and developed and filmed a TV clip, as well as developing digital communication solutions.