Italpasta lottery

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In Latvia, the Italian lifestyle and sunny perception of life are popular. In this country, this is embodied by Italpasta and the Pasta Club. To continue building awareness and sales of Italpasta products, in 2019 we implemented an integrated communication campaign – the lottery Enjoy Italpasta and win in Italian style! We created and implemented lotter activities on the homepage and internet websites, as well as communication on social media. We designed and prepared POS materials, ranging from pasta packaging, through to store shelf layouts. We developed a car design. We organised the presentation of 124 prizes and resolved various technical issues related to the lottery.