The visual identity of the Smiltene Municipality

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Based on the new positioning of the Smiltene Municipality, we also developed the logo and graphic identity for the Smiltene Municipality. Given the traditional symbols of the Smiltene Municipality, the basis of the new graphic design is a modernized cornflower, which consists of seven petals. It symbolises the most important industries to the Smiltene Municipality: business, education, culture, the sports, tourism, nature, families. The petals are arrow-shaped, which point towards the center and symbolise coming together. The chosen colour scheme creates a unified and recognizable essence, symbolising the Smiltene Municipality as an active place full of energy.