When we developed the identity for the real estate project Kaiva Quarter, we took a thoughtful, community-driven approach. We surveyed the target audience to understand their needs, perceptions, and key motivators. These insights became the foundation for shaping the project’s identity. From there, we created a distinctive name and developed a cohesive brand identity that reflected the audience’s desires and aligned with the project’s vision. This process ensured that Kaiva Quarterresonated with its future residents, setting the stage for a successful and meaningful connection with the community.