We were asked to prepare a communications concept for the Mangaļi VitaFruit range of products.  Our goal was to address the always finicky Gen Z generation, which inevitably knows how to differentiate between real things and fake things.  We studied the product, the habits of the target audience, and the TikTok world to conclude that Mangaļi VitaFruit is water with HYPE!
Thus we spruced up the brand and found our audience.  We, too, felt a lot of hype during the work that we did.